For laundry and dry-cleaning businesses, staying competitive means more than just offering clean and pressed garments. With customers expecting convenience, quality, and value, implementing
effective promotions can make all the difference.

A smart Point of Sale (POS) system like Clean Touch EPOS, tailored specifically for laundry and dry-cleaning services, enables businesses to design and manage promotions seamlessly. Let’s explore five types of promotions supported by POS that can help you attract more customers, enhance loyalty, and boost revenue.

Top 5 Point of Sale Promotion Techniques

1. Discount Offers: Perfect for Seasonal Deals

Discounts remain one of the most effective promotional tools, especially for laundry and dry-cleaning businesses. Seasonal deals, like “20% off dry-cleaning in winter” or “Get your second shirt laundered for half price,” can drive customer traffic during slower periods.

With Clean Touch EPOS, setting up discounts is simple:

➼ Apply percentage-based discounts (e.g., 15% off all services).

➼ Use fixed discounts (e.g., £5 off on orders above £50).

The system calculates the final cost automatically, ensuring faster and error-free transactions. Whether it’s a first-time customer offer or a holiday discount, the system helps you execute promotions effortlessly.

2. Email and SMS Notifications: Keeping Customers Engaged

Staying top of mind with your customers is essential for repeat business. Clean Touch EPOS offers built-in email and SMS marketing tools that let you reach your audience with tailored promotions.

For example:

➼ Send reminders for “Loyalty Bonus Days” when customers earn double points.
➼ Notify customers of free pickup and delivery offers during peak seasons.

By using Clean Touch EPOS, you can personalize messages based on past customer interactions. The system also tracks engagement, letting you know which campaigns resonate most with your audience.

3. Loyalty Programs: Rewarding Your Best Customers

Laundry and dry-cleaning businesses thrive on repeat customers, making loyalty programs a must-have. Clean Touch EPOS makes it easy to establish and manage loyalty programs that encourage customer retention.

Here’s how it works:

➼ Customers earn points for every service they use.
➼ Points can be redeemed for discounts or free services (e.g., “Collect 100 points and get a free dry-clean”).
➼ The system tracks all rewards automatically, so staff can focus on serving customers.

Loyalty programs build long-term relationships and give customers a reason to keep coming back to your business rather than exploring competitors. Don’t miss out on grabbing benefits of this POS Promotion tactic.

4. Upselling and Cross-Selling: Enhancing Customer Orders

When customers drop off their laundry or dry cleaning, there’s often an opportunity to upsell or cross-sell services. Clean Touch EPOS can assist by providing smart suggestions based on customer preferences.

For instance:

➼ Suggest a delicate care package for customers cleaning silk garments.
➼ Offer stain treatment services for an additional fee.
➼ Recommend bundling services, like “Add ironing to your wash-and-fold order for just £5 extra.”

These strategies increase the average order value while providing added convenience to customers. Clean Touch EPOS displays these suggestions at checkout, ensuring your team never misses an upsell opportunity.

5. Bundle Promotions and BOGO Offers: Encouraging Bulk Orders

Bundle deals and Buy One Get One (BOGO) offers are especially effective for laundry and dry-cleaning businesses that handle recurring orders. Clean Touch EPOS makes creating these offers straightforward:

Examples include:

➼ “Wash 5 shirts, get the 6th one free.”
➼ “20% off when you bundle dry-cleaning with alterations.”

The POS system automatically calculates discounts and updates inventory levels, ensuring smooth operations. These offers appeal to budget-conscious customers and encourage them to use your services more frequently.

Why Clean Touch EPOS is Ideal for Laundry and Dry-Cleaning Promotions?

Clean Touch EPOS isn’t just any POS system—it’s designed specifically for the unique needs of laundry and dry-cleaning businesses. With its user-friendly interface and industry-focused features for POS Promotions, it streamlines branding, customer management, and transaction processing.

Key benefits of Clean Touch EPOS include:

➼ Easy setup of diverse promotions.
➼ Automated loyalty point tracking and redemption.
➼ Personalized marketing through email and SMS.
➼ Real-time data insights to measure promotional success.

Conclusion

Promotions are a powerful way for laundry and dry-cleaning businesses to attract new customers, retain existing ones, and increase revenue. The five types of promotions supported by POS discounts, email notifications, loyalty programs, upselling, and BOGO deals—are all easily managed with Clean Touch EPOS.

If you’re ready to elevate your business with smarter promotion strategies, Clean Touch EPOS from Axcess IT is the perfect solution. It’s time to give your customers more reasons to choose your services and keep coming back for more!