In the world of retail and service businesses like dry cleaning, maximizing every inch of counter space is critical.

Point of sale displays are hotspots for boosting revenue by showcasing barcoded and non-barcoded products. At checkout, if relevant products are on sale, customers will likely buy them and businesses get to earn extra.

What is a Point of Sale Display?

A point of sale display refers to a dedicated area near the checkout counter designed to showcase products for last-minute purchases. These displays are strategically placed to catch customers’ attention during the payment process, encouraging them to add more items to their cart.

For dry cleaners, this space is ideal for offering complementary products such as garment care accessories, storage solutions, and more. A well-thought-out POS display can increase customer convenience while enhancing profitability.

Types of POS Displays

1. Countertop Displays

Placed directly on the counter, these are ideal for small, easy-to-grab items like lint rollers, mothballs, and shoe laces. They are compact and perfect for maximizing space.

2. Freestanding Displays

Positioned near the checkout area, these can hold larger items such as garment bags or bulk fabric sprays. Freestanding displays offer more space for creative product arrangements.

3. Shelf Displays

Mounted or attached to the counter, shelf displays work well for organizing and presenting multiple product categories. For example, one shelf could hold garment brushes, while another features fabric refreshers.

4. Digital Displays

Integrated with modern technology like our Clean Touch EPOS, digital displays can show promotional videos or highlight special offers, drawing attention to specific products.

What Makes Point-of-Sale Displays Important?

1. Boosts Impulse Purchases

Point-of-sale displays are strategically designed to encourage customers to buy additional items they didn’t originally plan for. Displaying a fabric spray or an extra pack of shoe laces at checkout can lead to spontaneous purchases.

2. Enhances Customer Experience

Offering practical and necessary items like lint rollers or garment covers at checkout simplifies customers’ shopping experience, saving them the hassle of searching for these products elsewhere.

3. Maximizes Space Efficiency

For dry cleaners operating in smaller spaces, point of sale displays help utilize every inch effectively, ensuring no potential sales area is wasted.

4. Increases Revenue

Even low-cost items can have high-profit margins. Selling additional products via a POS display contributes to overall revenue growth with minimal effort.

Products to Showcase on Point of Sale Displays

For maximum impact, select products that align with your customers’ needs:

• Mothballs: Essential for garment storage and protection, these are a must-have for dry-cleaning customers.
• Fabric Sprays: Highlight their ability to refresh clothes or remove odors.
• Garment Covers: Offer reusable or eco-friendly options to appeal to sustainability-conscious customers.
• Lint Rollers: Compact and practical, lint rollers are universally useful.
• Brushes: Include garment and shoe brushes for maintenance and care.
• Shoe Laces: Stock a variety of colors and types to cater to different customer preferences.
• Umbrellas : Different types and varieties of umbrellas.

By rotating these items seasonally or based on demand, you can keep your point of sale display fresh and engaging.

Things to Keep in Mind While Organizing Point-of-Sale Displays

1. Keep It Organized and Neat

An overcrowded or messy display can overwhelm customers. Use clean, uncluttered arrangements to ensure each product is visible and accessible.

2. Prioritize High-Margin Items

Place products with higher profit margins at eye level or in the most visible spots. This increases exposure of saleable items while boosting sales swiftly.

3. Use Signage Effectively

Clear signage that highlights the product’s use or a promotional offer can increase sales. For example, “Buy 2 Get 1 Free” on any product attracts customers to make impulse purchase.

4. Incorporate Seasonal Items

Rotate products based on seasonal needs. Winter may call for extra garment covers, while summer could focus on fabric sprays for refreshing clothes.

5. Leverage Technology

With Axcess IT’s Clean Touch EPOS, you can integrate digital displays, manage inventory efficiently, and track which items are selling the most to refine your display strategy.

Conclusion

For dry cleaners, a well-curated POS Display is more than just a counter accessory—it’s a strategic sales tool. From showcasing mothballs and fabric sprays to offering shoe laces and garment brushes, these displays provide value to customers while boosting your bottom line. With the help of Axcess IT’s Clean Touch EPOS system, managing and optimizing your POS displays becomes effortless, ensuring you stay ahead in this competitive market.

Transform your counter space into a profit-driving hub today and experience the difference a thoughtful point of sale display can make.